The keywords are organized into adGroups of similar words and phrases. We report to you on the impressions, clicks, and conversions that come from each adgroup. This allows you to understand which discrete parts of your business work the best online.
It is true there is not a marginal cost per click incurred with the organic results. However, don’t be fooled that ranking at the top of these listings is not free. It takes expertise and multiple hours of work each week to climb the organic listings. All of your hard work can instantly be gone too if the search engines reorganize their index with a new release of their algorithm. SEO should be part of your search marketing plan however counting on it exclusively is very risky and can be very expensive. By the way, an effective SEO program can take a year or longer to generate the kind of results you desire. With S.E.M., we can do in days what it takes years in SEO.
Your advertising expenditures should mirror the sources where your customers are looking. In 2008 search engines surpassed yellow pages as the #1 source for local products and services. At a minimum, at least half of your traditional Yellow Pages budget should be spent in the search engines. In reality, 25% of your total advertising budget should be spent in search engine marketing.
In short, No. No one can. What we will guarantee is that we will consistently place your ad near the top of the page and we will optimize your advertising to deliver the biggest return on your advertising dollar even if that is the number 4 position. Most of our campaigns however have an average rank in the top 3. And the biggest factor that will drive the frequency of your placement is the budget that you set.
