Keyword selection and organization is vital to the success of your search engine marketing campaign. An optimal search engine marketing campaign may include thousands of keywords and dozens of adgroups containing those keywords. We take the time to learn your business so we can quickly get the right prospects on your landing pages.
Negative Keywords
Did you know the most searched term for Heating and Air Conditioning in the state of California is "Bryant"? Yes, that's right... but it isn't because this leading brand of HVAC products has a superior online brand presence. It is because of the basketball star Kobe Bryant.
Using the negative keywords "Kobe", "NBA", "Basketball", etc. can help eliminate the chance of a non-prospect clicking on your advertisement and wasting the cost of that click. We are constantly looking at keywords and evaluating the best ones to use and not use for our clients' campaigns.
Only 10% of online consumers
Did you know only 10% of online consumers will use the business name when performing a search?
This means 90% of the time they are look by products or services descriptions.
no keyword limits
It may take thousands of keywords to accurately describe your products and services.
This is why PageONE by Mediagistic does not limit the number of keywords you may have in your campaign.