Buyers abandon 67% of the time when they do not see content relevant to their search.
If a potential customer clicks on your link and is directed to your website, but the product information they are searching for is listed on another page, they will most likely click the back button and return to the search engine than try to find the content on your site. Therefore, your landing page must have relevant content to keep them on your site. And then, the landing page should have the other critical components that searchers expect to see, from contact information to customer reviews to a call-to-action.
By having marketing professionals at Mediagistic manage your landing page, your spend on a search engine marketing campaign is an investment and not just an expense.
content improves quality score
Having relevant content to the specific query will improve your position in the sponsored links and lower your cost-per-click.
Buyers abandon 67% of the time when they do not see content relevant to their search.