| Checklist Item | ![]() |
The Other Guy |
Do It Yourself |
| Marketing Expertise to Know Which Keywords to Use, Both Positive & Negative | |||
| No Limit to the Number of Relevant Keywords That Can be Used | |||
| Advertising Expertise to Write Effective Ad Copy To Sell Your Product or Service | |||
| Technical Expertise That Maximizes Quality Score, Leading to Lower Cost Per Click | |||
| Daily Monitoring of Your Campaign to Ensure Maximum Effectiveness at Lowest Possible Cost | |||
| Detailed Reporting to Measure The Effectiveness of Your Campaign | |||
| All-Inclusive Pricing With Monthly Rollover of Unused Funds | |||
| Expertise to Manage Your Budget So That There are No Surprises | |||
| Up to 95% Reach of the Total Internet Audience | |||
| Ability to Target a Specific Geographical Area So You Only Pay for Clicks from Your Prospects | |||
| Exclusive Offline to Online at No Cost When Using other Mediagistic Services | |||
| Dedicated Account Representative |